This extensive project creates a full identity system for Whiteface ski resort using a hypothetical redesign of the brand. The identity system includes a logo and variations, selection of typography and color palette for the brand, stationery package (including letterhead, envelope, business card, and mailing label), advertising (including a sample print advertisement and billboard), brochure, retail items (including keychains, a lift pass, and a gift card with holder), and signage (including trail markers and sample restaurant signs). All specifications for the new identity system were included in the design of a graphics standards manual. The printed graphic standards manual is coil-bound and includes a die-cut cover and a pocket for a CD which includes all related files.